How Public Relations Can Foster Better Communication with Women

Editor Sheila Gibbons' presentation at the International Communications Association annual meeting in Jerusalem, in which she suggests how professionals in PR, marketing and advertising could be more effective in reaching women readers, viewers, listeners and Internet users.

Women in Film Underrepresented in Spite of Box-Office Successes

Summary of a study showing that men outnumber women 8 to 1 in five powerful behind-the-scene roles: producer, director, writer, cinematographer and editor. The study also shows there were no significant differences in the domestic box office grosses of films made by men vs. films made by women. Study director: Martha Lauzen, San Diego State University.

Compensation of Women in Video Programming Only 75% of Male Take

Salary plus bonus of women in the video programming business is only three- quarters of that earned by men -- 82% if bonus is not taken into account. Even when filtering data to compare respondents with similar job levels, education levels and job tenure, the pay gap is still apparent. Study sponsor: Women in Cable and Telecommunications Foundation.

AEJMC Conference Yields Abundant Research on Women and Media

A summary of three dozen studies on women and media presented at the 1998 annual meeting of the Association for Education in Journalism and Mass Communication.

In Search of the Family-Friendly Newsroom

Further thoughts on the debate over whether journalists -- especially women journalists -- can be successful parents and still succeed on the job. What is face time worth, anyway?

Plus News Briefs, People, Book Reviews and Commentary

Media Report to Women has hard copies of back issues dating to its founding in 1972. Indispensable for research!